Reveil Blur + Reset
Reveil doesn’t exist. I made it up. It’s the makeup brand I’d launch if I were starting one tomorrow, so I built it the way I’d build it for a client: product first, then a product page where every section has a job, then the plan to get people onto it.
If I wanted to create a multimillion makeup brand, this is how I’d do it.
Client work always comes with someone else’s brief. I wanted one project where I set it myself, start to finish, so I gave myself one. Pick a real problem, invent a product that solves it, and show exactly what the store should do to sell it.
The problem: 3pm shine. You powder it, it goes flat and cakey, you powder again. Reveil is a dual compact with blurring powder in one chamber and a cushion serum mist in the other. The powder mattifies, then the cushion re-locks the makeup you put on this morning.
Small enough for a handbag, which is the whole point.
Every block earns its place
I built the page on my own product page template, the same structure I use to roast other people’s pages. Scroll the window to see the whole thing, then flip on the template map to see which job each section is doing.
Scroll inside the window. On a phone, use two fingers or scroll past it.
Pretty is easy. Selling is the job.
Each card is the real section from the page. Hover to take a closer look. On your phone, tap it.
Buy boxA review above the price
Stars usually get tucked under the title and reviews live at the very bottom. Here the best one-line review sits right above the price, so the first thing you read after the name is someone else vouching for it.
Risk removerA guarantee that answers the doubt
The worry with a touch-up product is “will it actually last?”, so the risk remover isn’t a generic returns line. It’s a 30-day shine guarantee: if it doesn’t hold your base through the afternoon, you get a refund.
The promiseA description that starts with the problem
Not a list of adjectives. “Shine at 3pm is not a skin problem. It is makeup that has stopped holding.” Promise first, then benefits, then features, then how it feels to use it in the office loo or at the airport gate.
IngredientsIngredients, translated
Micro-film forming polymers become “a flexible, invisible veil that locks the base back in place”. Glycerin and humectants become “fresh, not cakey”. Science, but in the customer’s words.
How it worksTwo steps, two pictures
A dual compact needs explaining, so “Blur first. Then reset.” gets its own section with one photo per step. If people can’t picture using it, they won’t buy it.
DetailsSnippets that stay in sync
Shipping, returns and FAQs are shared blocks, so they match on every product and get updated in one place. Reviews are Judge.me, styled to the theme, and the stars above the price come from the same source.
04. Built for thumbs
The button follows you
Most beauty shoppers are on their phone, often mid-scroll on Instagram. So on mobile the price and Buy Now button stick to the bottom of the screen the whole way down the page.
- Swipeable gallery labelled Front, Open, Detail, In use and Video, so you know what you’re about to see
- Shade swatches and set options big enough to tap without zooming
- Sticky price and Buy Now bar, so reading the reviews never means scrolling back up to buy
A page is only half the plan
A great product page with no traffic is a very nice secret. Here’s the launch plan I’d follow for Reveil, and the launch email that goes with it.
- A Shopify store with a conversion-optimised product page
The page above. It goes first, because everything else sends people to it.
- Post every day on Instagram and TikTok
Showing the product being used in real places, on the go.
- Lean on influencers for UGC
Every creator brings new content with a new hook to test.
- Build the mailing list from day one
Send traffic to my own site, not just my socials, so I can sell to people who aren’t ready to buy yet.
- Then, and only then, ads
Once the concept is validated, money goes into Google and Meta.
“What do you think? Would you buy it? ‘Cause I know I would.”
Dominika, founder of a brand that doesn’t exist (yet)
Your product is real. Is your page pulling its weight?
Send me your product page and I’ll roast it against the same structure I used for Reveil, section by section, with the fixes that would make it sell. Or if you’re launching something new, let’s build it properly from the start.
A fully custom Shopify store with up to 2 custom product templates, built to give your products their best shot at selling.