One thing about me is…
I love sharing what I know
I have worked with world-class media agencies and some amazing e-commerce brands, but my favourite part of the job has always been teaching.
I hope my compulsive need to give unsolicited advice brings something positive to your experience as a product based business owner and that it helps you feel more confident in this journey!
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P.S. Sometimes, I also help with my clients’ photoshoots too 😹
My clients have been featured in:
Why you should listen to me?
I am a Chartered Institute of Marketing certified specialist but I don’t think that’s what makes me particularly qualified to work with e-commerce brands.
What matters is that since 2010, I’ve been in the trenches with founders who built their businesses from scratch. People who didn’t have massive budgets or endless resources, just a vision and the guts to chase it.
Yes, I’ve worked with big brands — including during my time at iProspect, a global agency with Fortune 500 clients. But helping bootstrapped businesses punch above their weight? That’s where my heart is.
Over the years, I’ve worn nearly every digital marketing hat: copywriter, Google Ads strategist, website lead, SEO consultant… you name it. That kind of hands-on experience is rare — and it means I can see the full picture of what your brand needs to grow.
I work best with people who have a strong sense of purpose, who just need a partner to help them bring it to life online — strategically, beautifully, and in a way that actually sells.
We could not have launched our clothing company, Branded, into the market without Dominika. We knew we needed a truly knowledgeable e-commerce web designer because our website wasn’t a simple project. We wanted to offer wholesale orders as well as individual pricing for our large product catalogue. Dominika was there with us every step of the way and found a solution for every problem we threw at her – and there were a few!
The website launch exceeded all of our expectations. Branded is doing from strength to strength, both in terms of traffic and sales. In fact, we just got notified our store is in the top 1% of all sites launched on Shopify that week.
– Tai Ilori, Branded
why work with me
I play (and work) well with others 😘
I’ve built my business around smooth systems and a streamlined process — no chaos, no guesswork. But what really sets me apart is how much I care. I’m here to make sure you feel supported, understood, and damn proud of the brand you’re building. I especially love working with founders who’ve felt overlooked or underestimated — because I see you, and I know how to help you be seen by the people who matter.
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I don’t just build Shopify websites — I build smart, strategic online stores that sell. As a Shopify Partner with 7+ years of hands-on experience, I know the platform inside out.
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But I don’t stop at the site itself. I understand the full e-commerce ecosystem — from branding and photoshoots to logistics and customer journeys — and I design stores that fit seamlessly into it all.
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I also believe a website should move. Literally. I play with animation, scroll effects, and interactivity to turn passive browsing into a captivating experience that keeps people engaged.
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And if you need more than just a beautiful site? I’ve got you. From traffic strategies to conversion optimisation, I’ll help you get eyes on your store and money in the bank.
Are you ready to discuss your project? Get in touch!
