Turning clicks into customers, one gorgeous website at a time
My clients have been featured in:
I help established beauty and fashion brands diagnose why their website isn’t matching their product – then rebuild it to be bold, conversion-focused, and impossible to ignore.
shopify website design & development backed by conversion optimisation
Hi, You
Badass Business Owner
My name is Dominika and I am NOT a digital guru.
I am, however, a web designer and marketing consultant with 15 years’ experience working with online brands. Some of the brands I’ve worked with are big household names and some are passion projects dreamed up by entrepreneurial mums.
No matter the size, the problems faced by those businesses were usually alike and equally fun – for me – to solve.
Ultimately, we’re all just trying to sell stuff online and, assuming you have the right product, there are reliable methods of making that happen.
I’ll make sure your website does what it’s supposed to do: make you money. Because let’s be honest—cute is nice, but profitable is better.
I create highly converting Shopify websites for online sellers
As a Shopify Partner with over 15 years of experience in digital marketing and e-commerce, I help brands build online stores that look beautiful and convert like hell.
Whether you need a fully custom Shopify site tailored to your brand down to the last pixel, or a strategically styled template build that gets you selling faster – I’ve got you.
I create Shopify websites that are:
- Fast, responsive, and easy to manage
- Designed with conversion in mind from homepage to checkout
- SEO-ready and optimised for growth
- Built to reflect your vibe, not just Shopify’s defaults
Already have a store but it’s not performing? I offer redesigns, audits, and ongoing support to help turn that expensive placeholder into a revenue machine.
Let’s make your Shopify site the kind of shop people actually want to spend money in.
You bring the product, I’ll bring the strategy, design, and sass.
Browse some of my favourite projects!
Liana Fricker
“And can I just say, during the first month of working together you delivered 10x ROI?
I knew you were awesome but ducking hell, mind blown!!!
Alana Chalmers
"Your knowledge of the e-commerce space is truly impressive"
On the Blog 👇🏻
Can Claude Design This Shopify Website?
Over the last few weeks I’ve been seeing posts all over Instagram about how AI is making web designers redundant and how you can get Claude to redesign your Shopify store in minutes and launch it with one click. Which to me sound rather worrying because I happen to be a web designer myself.
What to post on Instagram if you’re a product based business
My tried and tested strategy to create a content calendar for e-commerce businesses.
Best Beauty Brand E-commerce stores
I’ve analysed hundreds of e-commerce stores dedicated to beauty products and here’s what I found!
Let's make things happen!
It's time to stop sleeping on your dream and make it reality. Whether you’ve been a brand for days or in business for years, I’m ready to help you create a brand that serves you well and brings you joy.
