the
Journal
Honest notes on Shopify design for beauty, fashion and lifestyle brands, and what AI can actually do for your store.
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Why Is Nobody Buying From My Shopify Store?
Getting traffic but no sales on your Shopify store? A Shopify designer walks through the traffic check, the most common store icks, and the 4 things every shopper needs before they buy.
Why Is Nobody Buying From My Shopify Store?
Getting traffic but no sales on your Shopify store? A Shopify designer walks through the traffic check, the most common store icks, and the 4 things every shopper needs before they buy.
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Should You Hire a Shopify Designer or Just Use Claude? (I’m Biased. Here’s the Maths Anyway)
Should you hire a Shopify designer or build your store with Claude? A designer who does both breaks down the real cost, time and risk of each route.
How to Connect Claude to Your Shopify Store: 5 Methods, Honestly Rated
Updated 13 November 2026 I've checked every method again and updated what changed: the connector can now...
Claude Shopify: Can AI Really Build a Good Website?
I built this amazing Shopify website from scratch using nothing but Claude And it was… a massive waste of...
Best beauty and cosmetics e-commerce websites in 2026
This list of the best beauty e-commerce websites came out of my own work as a web designer. I’ve looked at...
SEO for Shopify
SEO for ShopifyI was honoured to be invited to speak at this panel on Shopify SEO and Shopify in general and...
How to make your Shopify site look expensive
Do you want to make your Shopify site look expensive but can’t afford to hire a designer? Read on, I have gathered some Shopify design tricks for you.
How to make your own Gifs
How to make your own Instagram GifsAny time you use someone else's gif on your Instagram story, you...
How to reduce abandoned carts in your online store
How to reduce abandoned carts in your online storeHave you ever watched a real time recording of an online...
So you keep posting on Instagram but aren’t getting any sales?
So you keep posting on Instagram but aren't getting any sales?I'm going to say something controversial: ...
What to post on your Instagram if you’re a product-based business
What to post on your Instagram if you’re a product-based business?If you’re an ecommerce brand or an online...
The worst time of the year to launch an online store
what is the worst time of the year to launch an online store? Find out why Black Friday week is probably not the best moment to start selling your products and why I’m doing it anyway.
The perfect landing page
The perfect landing pageYou may have heard it called ‘landing page’ or ‘sales page’ or even ‘squeeze page’...
30 Best hidden Instagram Story Gifs
30 Best Instagram story gifs or stickers are hidden within the app. You have to know what name to search for and this list will make it easy for you!
Instagram Story idea for product shots
Cool Instagram Story Idea for product shotsIf you're struggling to create Instagram content for your product...
Is Wix good for online store?
If you’re playing with the idea of opening your own #onlineboutique your first question will probably be – where do I build my website? There are a few options in the market, which vary greatly on price and functionality. Today, I will give you my very honest review of Wix for #ecommerce which will hopefully help you make the right decision for your online business.
How to write the perfect Instagram bio
How to write the perfect Instagram bioThe only thing more tricky than writing a good Instagram bio must be...
How to find paying clients on Instagram
How to find paying clients on InstagramHave you ever tried to explain Instagram to your parents? I still...
Which ecommerce platform will be best for your product-based business?
If you’re making a jump into the world of ecommerce for the first time, your head must be spinning from all...
How to make a website that sells
How to make a website that sells LIKE CRAZY Are you wondering how to make a website that sells without...
How to get your Facebook page seen more by cutting your reach down
It sounds crazy, right? Getting enough eyeballs on your Facebook posts without paying to boost it, is a...
How GDPR affects small businesses
If you're wondering how gdpr affects small businesses, read on. This post is for you if you're a small...