Should You Be Doing Anything About GEO for Your UK Shopify Store? Mostly No. Here’s the Bit That’s Yes
Should a UK Shopify store be doing anything about GEO? I asked Google and ChatGPT what to buy and checked who they cite. Here’s what’s real, what’s US-only and what’s hype.
Should You Hire a Shopify Designer or Just Use Claude? (I’m Biased. Here’s the Maths Anyway)
Should you hire a Shopify designer or build your store with Claude? A designer who does both breaks down the real cost, time and risk of each route.
How to Connect Claude to Your Shopify Store: 5 Methods, Honestly Rated
There are five ways to connect Claude to your Shopify store, and they have almost nothing to do with each other. Here is the short answer before anything else. The two minute version To connect Claude to your Shopify store, open Claude, go to Settings then Connectors,...
Claude Shopify: Can AI Really Build a Good Website?
I built this amazing Shopify website from scratch using nothing but Claude And it was… a massive waste of time. Update, August 2026: I wrote this in May and concluded that building a Shopify site with Claude was a massive waste of time. Three months later, I’ve...
Best beauty and cosmetics e-commerce websites in 2026
This list of the best beauty e-commerce websites came out of my own work as a web designer. I’ve looked at hundreds of beauty and skincare sites, and honestly, a lot of the big names are either painfully basic or just plain boring. On the flip side, I also see so many...
SEO for Shopify
SEO for ShopifyI was honoured to be invited to speak at this panel on Shopify SEO and Shopify in general and how to make your Shopify sites work better.Did you find this post helpful? Don't forget to pin it!
How to make your Shopify site look expensive
Do you want to make your Shopify site look expensive but can’t afford to hire a designer? Read on, I have gathered some Shopify design tricks for you.
How to make your own Gifs
How to make your own Instagram GifsAny time you use someone else's gif on your Instagram story, you improve their brand recognition, not yours. Meantime, it's so easy to create your own gif to use on your social media. Simply record a video of yourself using just...
How to reduce abandoned carts in your online store
How to reduce abandoned carts in your online storeHave you ever watched a real time recording of an online visitor’s journey through your website? If you haven’t, I recommend you get a free version of Hotjar immediately! It can be painful realising how many people...
So you keep posting on Instagram but aren’t getting any sales?
So you keep posting on Instagram but aren't getting any sales?I'm going to say something controversial: 𝑺𝒐𝒄𝒊𝒂𝒍 𝒎𝒆𝒅𝒊𝒂 𝒊𝒔 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒉𝒂𝒓𝒅𝒆𝒔𝒕 𝒘𝒂𝒚 𝒕𝒐 𝒈𝒆𝒕 𝒔𝒂𝒍𝒆𝒔. I have had so many clients come to me, upset that they post on Insta regularly but aren't getting sales on...