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Should You Be Doing Anything About GEO for Your UK Shopify Store? Mostly No. Here’s the Bit That’s Yes

Should You Be Doing Anything About GEO for Your UK Shopify Store? Mostly No. Here’s the Bit That’s Yes

by Dominika Tracy | Sep 21, 2026 | ai, ecommerce

Short answer: if your store is UK-only, there is nothing called GEO you should be paying for this year, and one afternoon of unglamorous product-data tidying you should absolutely do. If you also sell to the US, there’s a switch worth flipping this week....
Should You Hire a Shopify Designer or Just Use Claude? (I’m Biased. Here’s the Maths Anyway)

Should You Hire a Shopify Designer or Just Use Claude? (I’m Biased. Here’s the Maths Anyway)

by Dominika Tracy | Sep 18, 2026 | ai, website tips

Short answer: if you have no budget and a simple product, use Claude with a good theme and don’t hire anyone, including me. If you’re turning a consistent profit and the store is the thing holding you back, hire a designer. And if you’ve already...
How to Connect Claude to Your Shopify Store: 5 Methods, Honestly Rated

How to Connect Claude to Your Shopify Store: 5 Methods, Honestly Rated

by Dominika Tracy | Aug 26, 2026 | ai, website tips

There are five ways to connect Claude to your Shopify store, and they have almost nothing to do with each other. Here is the short answer before anything else. The two minute version To connect Claude to your Shopify store, open Claude, go to Settings then Connectors,...
Claude Shopify: Can AI Really Build a Good Website?

Claude Shopify: Can AI Really Build a Good Website?

by Dominika Tracy | May 12, 2026 | ai, website tips

I built this amazing Shopify website from scratch using nothing but Claude And it was… a massive waste of time.   Update, August 2026: I wrote this in May and concluded that building a Shopify site with Claude was a massive waste of time. Three months later, I’ve...
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