by Dominika Tracy | Sep 21, 2026 | ai, ecommerce
Short answer: if your store is UK-only, there is nothing called GEO you should be paying for this year, and one afternoon of unglamorous product-data tidying you should absolutely do. If you also sell to the US, there’s a switch worth flipping this week....
by Dominika Tracy | Sep 18, 2026 | ai, website tips
Short answer: if you have no budget and a simple product, use Claude with a good theme and don’t hire anyone, including me. If you’re turning a consistent profit and the store is the thing holding you back, hire a designer. And if you’ve already...
by Dominika Tracy | Aug 26, 2026 | ai, website tips
There are five ways to connect Claude to your Shopify store, and they have almost nothing to do with each other. Here is the short answer before anything else. The two minute version To connect Claude to your Shopify store, open Claude, go to Settings then Connectors,...
by Dominika Tracy | May 12, 2026 | ai, website tips
I built this amazing Shopify website from scratch using nothing but Claude And it was… a massive waste of time. Update, August 2026: I wrote this in May and concluded that building a Shopify site with Claude was a massive waste of time. Three months later, I’ve...
by Dominika Tracy | Sep 13, 2025 | ecommerce
This list of the best beauty e-commerce websites came out of my own work as a web designer. I’ve looked at hundreds of beauty and skincare sites, and honestly, a lot of the big names are either painfully basic or just plain boring. On the flip side, I also see so many...
