Roast my product page

The Product Page RoastDominika Tracy
Free, and a bit brutal (but kind)

Your product page, roasted

Send me one product page and get back a scored report: what’s costing you sales, what to fix first, and exactly how to do it in Shopify. My 15 years of ecommerce, run through AI, in your inbox.

Roast my pageGive me the skill

What lands in your inbox

Not ten vague tips. A plan.

/100

A score, and why

Your page scored across six areas, from imagery to the buy box, so you can see exactly where the points went.

1, 2, 3

Fixes in order

What to fix first, what next, and how to do each one in Shopify. Mostly theme settings and an app or two, no developer needed.

AI

Help doing them

Ideas for lifestyle shots AI can make from your product photo, and the words for your delivery line, description and review email.

How I look at a product page

Nobody buys a face oil for the bottle. They buy the calm, glowy morning face. Your page’s job is to show them that version of themselves, and make it feel one click away.

Most audits check buttons and badges. This one checks those too, but it starts with the question that actually sells: can your shopper picture themselves with it?

Pick your route

Two ways to get roasted

Done for you

No time to faff with Claude. Just send me the report.

  • Pop in your product page link
  • Your roast lands in your inbox within one working day
  • Nothing to install, nothing to learn

One page per person. Requests on a weekend arrive on Monday or Tuesday.

Do it yourself

I use Claude. Give me the skill.

  • Roast every product page in your store, as often as you like
  • Fix a few things, roast it again, watch the score go up
  • Works on Claude’s free plan, with a two-minute setup guide

The download and setup guide arrive by email straight away.

Fair questions

Before you hit send

Is it really free?

Yes. I built it to show what AI can do for a Shopify store when it’s given a proper method, and I’d rather you saw it working on your own page than took my word for it.

What happens to my email?

You’ll get your roast, then a few emails from me about using AI to grow your store. Unsubscribe whenever you like, no hard feelings.

Will you share my page?

Only if you tick the box, and even then anonymised. Nobody wants to be the public example.

Does it work if I’m not on Shopify?

Mostly, yes. The advice about imagery, trust and the buy box applies to any store. The how-to steps are written for Shopify.

Is this just ChatGPT with extra steps?

No. Ask ChatGPT to audit your page and you’ll get ten polite, generic tips. This runs on my own scoring system, category checks for beauty, fashion and home, and fixes backed by real test results. The AI does the legwork; the method is mine.

Dominika Tracy, Shopify ecommerce specialist

Who’s doing the roasting

I’m Dominika, a Shopify ecommerce specialist with 15 years in design, CRO, paid search and SEO. I’ve built stores for household names and for one-woman passion projects, and the problems were usually the same. These days I build AI tools that help Shopify founders get to their first £20k month. Robots do the growth work. You do the charm.

Dominika